Center staffers find video posts to be more effective than those with a photo and written description of the missing child. In March, the non-profit ramped up video production across all its social media platforms and launched videos that feature family members of lost children. In doing so, we are able to reach people who may be in a direct position to help,” said Ashley Iodice, spokesperson for the National Center. “Our social media properties allow us the ability to geo-target our missing children’s posters. These social media platforms have 1.2 billion, 288 million and 300 million monthly active users, respectively. Now, organizations like National Center for Missing & Exploited Children can increase the likelihood missing children are found thanks to more immediate and full-range awareness raised on Facebook, Twitter and Instagram. Distribution of missing posters was also limited, only displayed in communities in which the individual was last seen and or lived. Amber Alerts were mainly broadcasted on television, radio and on highways. Tumin expects all police officers to be issued their own smartphones in the next year or two that will help them push out information quickly.īefore social media, spreading the word about the missing was hampered by limited outreach to those in direct position to help. The NYPD’s Twitter campaign comes three years after the creation of its Facebook page, which currently has more than 380,000 likes. We currently have hundreds of thousands of followers on Twitter and we have to take advantage of that going forward,” he said. “First year results aren’t in yet, but I think we’ve been successful. Initial followers were mainly reporters and members of police departments from around the country. It took time, he says, for commands to gain followership from New Yorkers they wanted to connect with. Tumin considers the NYPD’s new initiative to be an uncontrolled experiment. “As that information gets retweeted by police and the public, word spreads very quickly to be on the lookout for that missing person.” Then posters are made,” said Zachary Tumin, deputy commissioner for strategic initiatives and leader of the NYPD’s social media efforts. “If a person goes missing, commands make initial notifications on social media.
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